Crafting a Professional Digital Identity for Academic Success

Whether it’s realized or not, every healthcare professional has a digital identity. As the digital age advances, more of our professional lives are conducted across diverse online spaces and platforms. A strong professional digital identity can increase career opportunities, our ability to network with like-minded professionals, and capacity to share academic work across broader segments of the population or to specific audiences with overlapping academic interests. Conversely, a weak digital professional identity may actually detract from career advancement opportunities. This presentation will further introduce and explore the concept of digital professional identities and ‘personal branding’ with a focus on strategies to strengthen your professional digital identity.

• Explain how a professional digital identity can result in career opportunities
• Identify common factors of effective digital identities
• Discuss strategies to improve your professional digital entity