Webinar | Quit Writing — No One Is Reading

Changes in adult reading behaviors have real implications for designers tasked with behavior change and armed with new generative AI tools for content creation. It turns out the modern workforce tends to skim and skip rather than read deeply for comprehension and introspection. Many digital influences, from our habitual scrolling through social media to the frantic pace of all-day meetings, have trained employees to minimize diligent reading and thorough comprehension practices.

You will learn about:

• The science of reading
• The role of text in digital instruction
• Effective replacement strategies that provide better performance outcomes and achieve robust content coverage

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