Webinar | The Neuroscience of Persuasion

Have you ever noticed a gap between what people say they will do and what they actually do after you talk to them? Lack of action and follow-through have negative consequences for the customer journey and business outcomes.

Using neuroscience, Carmen Simon – Chief Science Officer for Corporate Visions – provides a unique approach to influencing and inspiring others to take action. During this interactive session, you learn how to:

• Connect three pathways to influencing others’ brains and understand how to approach people’s resistance to change
• Identify what your audiences’ brains find rewarding and appeal to these motivational drivers in your communication
• Use heuristics (mental shortcuts) to effortlessly influence your audiences’ actions in an effortless way

Carmen offers a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science.

Presenter: Dr. Carmen Simion, PhD | Chief Science Office of Corporate Visions & Co founder of Rexi Media