Webinar | “Once upon a Time”: The Art and Architecture of Storytelling

Once upon a time in a land far, far away, trainers told creative, captivating stories that piqued the interest of colleagues, clients, and customers. These trainers did not say, “Trust me on this” or “Take my word for it,” nor did they overwhelm their listeners with complex bar graphs or slay them with bullet (points). Rather, they used the power of storytelling to get people to agree, believe, comply, or act. Stories help people sit up and listen, and most importantly, connect!

As trainers, we’re in the communication business. Whether designing or delivering, persuasion is at the heart of what we do—and storytelling is one of the most impactful ways we do it. This webinar will uncover the art and architecture of storytelling to reveal the power of persuasion. The session will answer these questions:

• How do we move from communicating to “inform” to communicating to “advocate” in sales and marketing presentations?
• What are the roles of trust and emotions in persuasion?
• Does speaking virtually change how we should persuade?

Speaker:  Dr. Constance Staley | Professor of Communication, University of Colorado